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Twitter Analytics

Friday, 19 November 2010

Twitter has rolled out its Beta version of Twitter stats - the offical tool for Twitter for statistics. Similar to Facebook insights, Twitter stats shows you topline information about your tweets so that you can now amalgamate more Social Media data into your Website/Campaign analysis.

It makes we wonder when we will have an all-round, one-stop shop that will allow you to pull all this data together including 3rd party platforms such as Facebook or Twitter, Web Analytics tools and Social Media Monitoring tools. There doesn't seem to be anyone that has quite nailed it yet.... is there a gap there? Who knows.

In the meantime, Twitter Stats shows us quite a few useful pieces of information and supplies some top-line graphs those who like to look at visual data.

Stats include:
  • Tweet impressions
  • Clicks
  • Retweets
  • Replies
  • Favourites
  • Mentions
  • Follows/unfollows
  • Best/good/all tweet filter
If Twitter get this right, it could help leverage their platform's positioning into a much stronger Marketing and Communications Tool; rather than the pigeon-hole of  social media "buzzwords" that it is currently resides in with most Marketing Managers. So, keep your eyes peeled for further developments.

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